JO- Hair began with two moms on a mission to find the perfect hair care products for our kids. Frustrated by the lack of gentle, effective options, they decided to create their own line using natural ingredients they could trust.

JO-Hair was born out of a simple yet powerful realization: there were no hair care products on the market specifically designed to meet the needs of kids and teens. As parents, we searched high and low for products that were gentle, effective, and safe, but kept coming up short. Frustrated by the harsh ingredients and lack of options, we decided to create our own line—one that would cater to the unique needs of young, growing hair. With natural ingredients and kid-friendly formulas, JO-Hair is designed to protect and nourish hair while making styling easy and fun for kids and teens alike for both boys and girls.

As moms of daughters who are passionate about dance and cheer, we’ve seen firsthand how much product goes into their hair to keep it looking flawless through every routine. From sleek buns to intricate braids, their styles need to stay put through intense practices and performances. However, we also knew the toll that heavy product use could take on their young, delicate hair. That’s why we created JO-Hair—to provide our daughters with gentle, effective products that offer the hold and protection they need, without compromising the health of their hair.

We've watched April's son and his friends become increasingly interested in their hair care, spending time perfecting their styles and experimenting with different looks. It was clear that hair care wasn’t just for the girls—it mattered just as much to the boys. Recognizing this shift, we knew it was important to create a product line that included them too. With JO-Hair, we’ve developed unisex products that cater to all hair types and styles, ensuring that everyone, including boys who are just as passionate about their hair, has access to high-quality, effective, and easy-to-use solutions.

What started as a solution for our children quickly became a family favorite, as we discovered the products worked wonders on our own hair too.

Today, JO-Hair is a brand rooted in love, care, and quality—designed for kids but cherished by all ages

Here is to good and healthy hair days for eveyone.